Our Mission

Dear Aroshe Customers,

Aroshe was born from an idea close to my heart — inspired by my mother, who envisioned a place where young women could find beautiful, modest abayas at truly affordable prices. We wanted to create a space that catered especially to high school and university students, but also to anyone seeking elegance without the overwhelming price tag.

All of our abayas are carefully selected and imported from Dubai, known for its rich tradition in modest fashion. We work hard to ensure that every piece reflects both quality and affordability, so you can feel confident and beautiful without having to overspend.

As a young woman growing up in the West, I personally experienced the struggle of finding modest wear that was both accessible and stylish. I remember feeling discouraged when I realized how expensive a simple abaya could be — something that should feel empowering, not limiting. That experience fuels our mission every single day: to provide you with elegant, high-quality abayas that fit your lifestyle and your budget.

Aroshe isn’t just a store, it’s a community built on the belief that modesty and beauty should never come at a price that feels out of reach. Thank you for being part of our journey, for supporting a small business with a big dream, and for trusting us to be part of your wardrobe.

With love and gratitude,
Aroshe <3